How a Clearer Brand Helped This Nonprofit Speak to More People More Powerfully

Oregon Rural Action (ORA) came to us with a problem a lot of organizations face: their work was strong, but their brand wasn’t keeping up.

The logo didn’t work well at different sizes. The colors were forgettable. And overall, it didn’t reflect the energy or values of the people behind the mission.

They needed a brand that could connect with rural communities across Eastern Oregon—in both English and Spanish—and clearly show who they are and what they stand for.

Logo for Oregon Rural Action depicting a silhouette of a person planting seeds in a field with mountains and a wind turbine in the background, with the text "Oregon Rural Action" and the slogan "Sowing Seeds of Change."

WHAT WE CREATED

We started by listening. ORA shared their mission, their challenges, and their vision. Then we built a brand that could grow with them—something rooted in who they are and built for how they work.

Logo with a gear and an arrow pointing downward, both in orange, on a black background.

SUNRISE

With the organization based out of eastern Oregon, the imagery of a sunrise conveys a sense of geographical location as well as symbolism of a fresh start and the hope that comes with it.

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A stylized graphic combining a gear and a downward arrow, with orange and black colors.

FURROWS

Having a visual reminder of the fields that feed the country and the workers who make it possible keeps the focus on stewardship.

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An illustration of a gear with an upward pointing arrow in front of it, both in orange and black, symbolizing engineering or industrial progress.

ARROW

ORA is building a rural movement for the well-being of all people and our environment. Sometimes all it takes is a little help before things start looking up.

Oregon Rural Action logo with green background and stylized gear and plant icon.
Green gear and arrow logo on white background.
Oregon Rural Action logo with an orange background and a yellow gear and tree symbol above the text.
Minimalist yellow emblem featuring a gear, lightning bolt, and an abstract star.
Yellow background with an orange emblem resembling a gear and a stylized arrow underneath, and the words "OREGON RURAL ACTION" in orange uppercase letters.
Orange gear and wrench icon on white background.
Green gear and arrow logo design on a white background.
Logo for Oregon Acción Rural featuring a gear and tree symbol on a green background.
A yellow gear and arrow symbol on a white background.
Logo with the text "Oregon Acción Rural" and a yellow icon of a gear and a pineapple on an orange background.
Minimalist orange gear and arrow icon on white background.
Logo with gear and wheat symbol above the text 'Oregon Accion Rural' in orange on a yellow background.
Stationery items including business cards, pens, notebooks, and brochures with Oregon Rural Action branding on an orange background.

From the logo to the colors to the bilingual layout, every detail was designed to help ORA show up clearly and confidently. whether they’re speaking to donors, volunteers, or community members.

Graphic with a sun rising over a horizon, divided into orange and green sections with stylized arrows pointing outward.

THE IMPACT.

ORA left with a brand that finally matched their mission: bold, trustworthy, and built to connect. It works across languages, platforms, and touchpoints—giving them the tools to expand their reach and rally support.

Folded white T-shirts with large color blocks of orange, green, and yellow and the Oregon Rural Action logo.
Green delivery truck with Oregon Rural Action logo and graphics promoting planting seeds of change, featuring a smiling woman holding a box of seedlings and a man in the field.

We didn’t just give them a new look.
We gave them a new way to be seen, understood, and remembered.

If your organization is growing and your brand isn’t keeping up, let’s change that.

This is what we do.

LET'S GET STARTED